How did you celebrate Valentine’s Day? How much money did you spend?

According to a survey by the National Retail Federation, the average customer was projected to spend $136.57 on their loved ones this year. (Obviously not too many college students took the survey.)

Chances are you didn’t spend that much, but most of us could probably agree that it doesn’t matter how much you spend.

As the saying goes, it’s the thought that counts, right?

Apparently not everyone thinks that way, as the total Valentine’s Day spending last year was almost $20 billion according to the NRF.

Customers bought  jewelry, candy, flowers and more for signficant others, friends, co-workers—even pets.

With these numbers in mind, it’s easy to conclude that Valentine’s Day is over commercialized.

While the financial side of Valentine’s Day may be excessive, the sentiment behind the holiday is worthy.

What if we continued that same thoughtful attitude toward our loved ones that we have on Valentine’s Day with us for the rest of the year?

Instead of limiting love for  friends and family to a single day, look for ways to incorporate more love into your daily routine.

As Christians, we form our understanding of love from our Heavenly Father who is constantly demonstrating His love to us through innumerable daily blessings. 

Most of us are well acquainted with verses such as “This is my commandment, that ye love one another, as I have loved you” (John 15:12) and “And now abideth faith, hope, charity. these three; but the greatest of these is charity.” (I Cor. 13:13).

Because we know them so well, it’s easy to slack off on fulfulling these responsibilities.

You don’t need a holiday and $136.57 to show you care.

Look for simple ways to show love every day.

Nightmail your friend his favorite candy bar.

Write your roommate an encouraging note.

Call your parents and tell them how much you appreciate their sacrifices for you.

Because Christ loved us first, loving others should be a privilege that we exercise regularly.

How will you love today?